Our Founder

An MBA in corporate finance and an investment banking job in one of London’s top banks seemed to be the career path Krithi was destined to take and did for the best part of 10 years. During this time, living in London, working in the wealth management industry she had an up close and personal view into the world of luxury living, celebrity fashion and high society as well as the vibrant street fashion scene in the city.

Krithi was intrigued and inspired being immersed in this world of luxury and decided to further her exploration of the industry and the opportunity that she saw. She wanted to make fine well fitted clothing more accessible. It was during this period that she began to nurture an entrepreneurial spirit that would later spur her on to build a fashion business.

She studied at The London College of Fashion & Central Saint Martins to hone her design skills and to better understand the industry.

Having roots in India she decided to move to India and use it as a production, manufacturing and sourcing base. She launched Kritique in 2012, with the simple mission to create fine, well fitted clothing for a diverse audience and cultivate a mindset of beauty that goes beyond just clothing. Today she has built a team of creatives that apply her ethos across her boutiques and digital channels.